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on June 13, 2012

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Audi is a German luxury car maker, and one of the best car makers at that. The word Audi is based on a latin translation of the word "Horch". Horch is the German word for “hark." Audi is also the acronym for “Auto Union Deutschland Ingolstadt." August Horch was a skilled blacksmith who worked for Carl Benz, one of the pioneers of the car industry. Mr Benz went on to create the Mercedes Benz marque. On November 14th, 1899, Mr Horch founded August Horch & Co. August Horch proved to be an excellent engineer, and he enjoyed the chance to develop his own ideas. For the first two years Horch fixed other people’s cars during the day and designed his own models by night. His passion was to build cars that were both advanced in design and well engineered. Eventually August Horch set up a new company under his own name “Horch” but translated into latin. The Latin translation of Horch (which in German means “hark” or “listen”) is “Audi”, so this trade

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